iPhone will get smarter in 2024, be careful, humans can’t escape! Tech – 8 hours ago

Jakarta, CNBC Indonesia – Apple is the next technology company that will develop Artificial Intelligence (AI) on a large scale. The plan is that next year the iPhone will be even more sophisticated with additional technology on all sides.

Quote 9to5Mac, Monday (23/10/2023), this technology will be embedded in a number of new features in iOS 18 which will be launched next year. This report comes from Mark Gurman of Bloomberg.

This step was taken as an effort by Apple to catch up with several companies. Starting from OpenAI, Google, and Microsoft, which have started entering the AI ​​market since the end of last year.

Apple will assign a number of employees to develop AI in its products and services. The employees responsible are Apple SVP Craig Federighi, John Giannandrea, and Eddy Cue.

One of them is related to smart replies in the Messages application. Cue will also work on AI for Apple Music use, namely providing features such as playlists with this technology, as well as exploring generative AI methods for Apple productivity applications such as Pages and Keynote.

Giannandrea and his team will work on AI for Siri. Virtual assistants are said to be smarter in the future.

Apart from iOS 18 and Siri, Apple also plans to develop AI features in Xcode such as completing advanced code. Apart from that, it will also simplify AppleCare with AI.

According to Gurman, Apple uses a case-by-case approach to developing AI in its products and services. With some features running completely on the device and others based on a cloud backend.

Apple’s seriousness about AI can also be seen from the budget the company has prepared. For research and development of products based on technology, the giant spends around US $ 1 billion (Rp. 15.9 trillion) per year.

[Gambas:Video CNBC]

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