Somethinc Earn 14x on Shopee 10.10 Brands Festival Tech – 5 hours ago

Jakarta, CNBC Indonesia – Indonesian people’s trust in using beauty products from local brands is now increasing. Many of them, especially women, are starting to trust local skincare brands for their daily beauty needs.

Along with this, local brands and skincare MSMEs are increasingly empowered thanks to their quality which is not inferior to well-known products and their prices are affordable for the public. Moreover, the rapid support of e-commerce in the country is also growing their business.

For example, a local skincare brand called Somehinc managed to achieve an amazing achievement, where its product sales transactions successfully increased more than 14 times compared to normal days at the peak of the Shopee 10.10 Brands Festival.

If you look at its history, Somethinc is a local skincare brand founded by Irene Ursula in 2019. The high gap between local and international beauty products is the reason behind Somethinc’s presence.

Carrying the concept of “Be You, Be Something”, this brand offers a variety of quality local skin care products that have halal certification, which are effective in overcoming various skin problems so that everyone can appear optimal and confident.

Unexpectedly, long before the Somethingnc brand soared, Irene Ursula had to face big challenges in her business. Exactly in 2019, when there was a spike in Covid-19 cases, people’s shopping behavior began to change from offline to online shopping, and marketing strategies also changed.

Somethinc decided to join Shopee so that it could continue to innovate in marketing its products. Accompanied by great support from Shopee, Somethinc’s name is increasingly spreading around the world. Now this local brand has succeeded in breaking the bad stigma in Indonesian society that the quality of local products is no better than international products. In fact, at very affordable prices, Somehinc’s local products offer fantastic quality.

Unmitigated, now the Somethinc brand has also succeeded in scoring many achievements, one of which is the bombastic increase in sales transactions at the peak of the Shopee 10.10 Brands Festival last week, reaching more than 14 times compared to normal days. It’s not surprising, because all Somethinc products are formulated with ingredients that have high standards. In fact, Somehinc skincare is safe to use for pregnant women and teenagers starting from the age of 11 years.

Not only that, right on Shopee Super Brand Day with Somethinc on October 3 in a series of 10.10 campaigns last week, Somethinc also collaborated with Shopee to launch two new special serums which were immediately attacked by beauty enthusiasts, namely Somethinc 5% Mandelic Acid Mild Exfoliating Serum and 10% Lactic + Glycolic Peeling Serum.

Interestingly, Shopee users can get all of Somethinc’s newest products at low prices, of course by taking advantage of the tempting promotions from Cheap Discounts to Free Shipping.

Local brand Somethinc really appreciates Shopee’s support which always accompanies and maximizes the potential of local industry and MSMEs to continue to grow and develop.

Shopee Indonesia’s Head of Brands Management & Digital Product, Daniel Minardi, revealed that Shopee is committed to carrying out the #ShopeeAdaForMSMEs mission and always answering the needs of local businesses throughout the Shopee ecosystem.

“All the campaigns we have at Shopee are always based on a commitment to always answer the requests and needs of the entire Shopee ecosystem. In line with the mission of #ShopeeThereForMSMEs, we are very happy to see how local brands and MSMEs can grow and be helped by the presence of this year’s 10.10 Brands Festival campaign, ” he said in a written statement, Tuesday (17/10/2023).

“The influence generated through Shopee’s collaboration with business actors also has a positive impact on the business performance of local brands & MSMEs. In the future, Shopee will continue to present various innovations and initiatives that will benefit our entire ecosystem,” added Daniel.

Apart from that, sales transactions for the local brand Somethinc increased more than 14 times compared to normal days at the peak of the last Shopee 10.10 Brands Festival, which is an extraordinary motivation for Shopee to continue to develop phenomenal innovations that can support the development of local businesses and MSMEs by utilize digital technology.

“The success of local brands and MSMEs at the 10.10 Brands Festival is an encouragement for Shopee to continue to innovate and present various new breakthroughs so that their business growth can be even faster with the digital ecosystem,” continued Daniel.

Apart from Somehinc, there were many other local industries that succeeded in making big achievements in the Shopee 10.10 Brands Festival campaign last week, including Paragon Corp, whose transactions increased up to 16 times compared to normal days.

With their quality being no less competitive with foreign products, as well as affordable prices and supported by various interesting programs from Shopee, people can now fully support local brands and MSMEs for the sake of the country’s economic prosperity.

[Gambas:Video CNBC]

(dpu/dpu)