Jakarta, CNBC Indonesia – The iPhone 15 series will be released in Indonesia at a more expensive price than the previous generation.
This is not surprising, considering that the production costs for the iPhone 15 series are higher than the previous generation.
When it was first released, the comparison with the iPhone 14 series was between IDR 500,000 (regular and Plus models), and IDR 1 million (Pro and Pro Max models).
The 128GB variant of the regular iPhone 15 is sold for IDR 16,499,000 in Indonesia. Meanwhile, the highest 1TB variant of the iPhone 15 Pro Max is priced at IDR 33,999,000.
In fact, the iPhone 15 actually has an original price of IDR 7 million. The original price referred to is the production cost of the smartphone.
According to experts from Japanese media Nikkei, the biggest cost difference can be seen in the base model of the iPhone 15.
The price is US$442 or around Rp. 7 million, 16% more expensive than the iPhone 14 model. And the production price of this smartphone is the highest compared to the selling price, namely 53%.
Meanwhile, the iPhone 15 Pro Max is reported to be the most expensive smartphone in Apple’s history with the highest production costs.
The production price for the new iPhone 15 Pro Max is US$558 (Rp. 8.8 million), 12% more expensive than last year’s iPhone 14 Pro Max.
The Japanese publication said the main factors influencing the increase in the price of iPhone 15 Pro Max components were a new camera with 5x optical zoom, Apple’s A17 Pro chipset based on an advanced 3nm manufacturing process, and an OLED screen with adaptive refresh rate and thin bezels.
The smallest difference in production costs compared to the previous model is seen in the iPhone 15 Pro model. This model costs US$523 to produce, about 8% more than the iPhone 14 Pro.
Meanwhile, the price of the iPhone 15 Plus is US$442, 10% more expensive than the iPhone 14 Plus model.
[Gambas:Video CNBC]
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(fab/fab)