Jakarta, CNBC Indonesia – For years, Apple has always held first position as the king of HP in China. The iPhone series is selling well in the world’s largest cellphone market.
However, Apple must accept its throne being shifted by local Chinese manufacturers. Analyst firm Jefferies said HP sales in China showed positive growth year-on-year (YoY).
This was driven by strong sales from local vendors such as Huawei, Xiaomi and Honor. Meanwhile, iPhone sales experienced a significant decline of up to double digits.
Analysts say Apple’s sales have shown a negative trend since the iPhone 15 was launched, quoted from CNBC International, Tuesday (17/10/2023).
As a result, Huawei now occupies the first position as the king of Chinese cellphones, judging from its market share.
“We believe that weak demand for the iPhone 15 in China will sustainably contribute to total global shipments of the cellphone,” said the analyst.
The Jefferies team also predicts that the iPhone will lose to Huawei in next year’s sales report. Apple shares closed flat on Monday (16/10), following an analyst report.
Jefferies analysts said the growth in sales of Chinese Android cellphones was not related to the discount strategy being implemented. The reason is, the average discount for Android cellphones is said to be ‘not high’.
Apart from that, Apple is also implementing a similar discount strategy to boost iPhone sales. In fact, the iPhone 15 sold in China also gets a discount. This reflects weak demand for the flagship in China.
In addition, analysts at Morgan Stanley said they were still monitoring Apple’s performance in the final quarter of the year. They also cut its expectations for iPhone sales in the quarter by 8%.
Morgan Stanley analysts said they would be watching Apple’s total revenue, services revenue growth, gross margin and revenue growth in China starting in the September quarter, but December quarter guidance was “the most important thing.”
[Gambas:Video CNBC]
(fab/fab)